According to the US Census Bureau, Millennials are over 80 million strong and poised to have a dramatic impact on the business world. Like any new generation, there are differences in how Millennials interact with those around them, and what their expectations are in the workplace. What intuitive business leaders are noticing is that there are tremendous benefits that members of this generation bring to the workforce. Their unique generational experiences and the skills they have gained can help them, and the organizations that hire them, excel.
Millennials tend to be adept at leveraging the technology that is beginning to have far-reaching implications for the business world. An estimated 67 percent of the buyer’s journey now takes place online, without directly communicating with the seller. This indicates the importance of meeting and communicating with customers through Internet-based platforms that often begins the purchasing process.
Jeff Nolte, President & CEO of CTS, released an outline on how companies can leverage technology to create a mobile environment that Millennials thrive in. This not only provides an appealing workplace but also helps companies efficiently engage with customers.
Millennials can be a valuable asset for companies looking to master these channels and create a stronger online presence. Many already have the insights needed to utilize the various communication and social media platforms to engage with consumers. Which will help your company leverage the power of technology to improve your sales process and succeed in growing your business.
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