The Sandler Selling SystemSM has received top marks from Tom Gegax, author of the new best seller By the Seat of Your Pants: The No-Nonsense Business Management Guide (© 2005 by Tom Gegax with Phil Bolsta). Gegax served as chairman and CEO of Tires Plus and grew that franchise from 30 to 150 stores and to $200 million in sales before selling the business to Bridgestone/Firestone in 2000. In this book, which has been designed as a reference guide on how to manage a business, he provides recommendations (in Chapter 55) for managing the sales function. He talks about sales training and says, “With the right system (my favorite, the Sandler Selling SystemSM …), even chumps can flower into champs. Invest in your salespeople by enrolling them in a great sales course. The cost is a pittance compared to the extra revenue it’s sure to produce.” He then provides a brief overview of the Sandler Selling System and describes it as, “hands down the best… which has notched countless win-wins for me the past twenty years.”
Click here to view a training ROI analysis: ROI ANALYSIS